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DESIGNByRDS

Street Address
Minneapolis, Minnesota
619.602.8870
Designer

Your Custom Text Here

DESIGNByRDS

  • Work
    • 3M Library App/Web Design
    • equilibrium
    • Brass Foundry Brewing Co.
    • FCMI - Branding
    • Electra Bicycle Icons
    • Electra Bicycle Catalog
    • Electra Parts & Accessories Catalog
    • Electra Style Guide
    • Electra Business Cards
    • Electra Soft Goods
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    • The Graduate
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electra_thumb.jpg

Electra Bicycle Catalog

Each year Electra Bicycle Company puts out a 150 page catalog to display all of their new bicycles along with lifestyle photos and previous bicycle models. These catalogs are a huge hit at the bicycle conventions and are mainly sent out to dealers around the world. I was responsible for designing and laying out 2/3's of this catalog. Here are just a few pages from the 2013 catalog. 

Photographer: Brian Kuhlmann, Mark Clifford and Erin Perryman
Creative Director: Robin Vallaire
Copy: Rob Pettis

Electra Bicycle Catalog

Each year Electra Bicycle Company puts out a 150 page catalog to display all of their new bicycles along with lifestyle photos and previous bicycle models. These catalogs are a huge hit at the bicycle conventions and are mainly sent out to dealers around the world. I was responsible for designing and laying out 2/3's of this catalog. Here are just a few pages from the 2013 catalog. 

Photographer: Brian Kuhlmann, Mark Clifford and Erin Perryman
Creative Director: Robin Vallaire
Copy: Rob Pettis

Electra_Cover_1000.jpg
Electra_Inside_1_1000.jpg
Electra_Inside_3_1000.jpg
Electra_Inside_2_1000.jpg
Electra_Inside_4_1000.jpg
Electra_Inside_5_1000.jpg
Electra_Inside_6_1000.jpg
Electra_Inside_7_1000.jpg
Electra_Inside_8_1000.jpg
Electra_Inside_9_1000.jpg
Electra_BackCover_1000.jpg

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