Each year Electra Bicycle Company puts out a 150 page catalog to display all of their new bicycles along with lifestyle photos and previous bicycle models. These catalogs are a huge hit at the bicycle conventions and are mainly sent out to dealers around the world. I was responsible for designing and laying out 2/3's of this catalog. Here are just a few pages from the 2013 catalog.
Photographer: Brian Kuhlmann, Mark Clifford and Erin Perryman
Creative Director: Robin Vallaire
Copy: Rob Pettis